ARC Webinar Series: WisePax: Passenger intelligence for Airport-Region Planning and Governance
Updated: Oct 22
On 15 October 2026, Airport Regions Council (ARC) hosted a webinar exploring how mobile network data can support airport-region planning, improve connectivity and strengthen understanding of airports’ impacts on surrounding communities.
The session featured David Mocholí González, Aviation Product & Business Development Strategist at Nommon, who presented practical applications of mobility analytics for airports and regional authorities.
A central message of the webinar was that sustainable airport-region development requires understanding both the opportunities airports create and the environmental and social pressures they generate. Combining anonymised mobile network data with aviation, environmental and territorial information can provide a clearer picture of how these benefits and impacts are distributed across communities.
Drawing on examples from Manchester Airports Group and Rio Galeão Airport, the presentation showed how mobility data can reveal where passengers begin and end their journeys, how airport catchment areas overlap and where demand for improved air connectivity may exist. A case study of the Zaragoza–Santiago de Compostela route also demonstrated how predictive modelling can help assess potential demand before a new connection is introduced.
The session further explored how people’s daily movements influence their exposure to noise and air pollution. Examples from air quality analysis and urban air mobility research in Madrid illustrated approaches that could be adapted to airport regions, helping authorities identify affected communities and assess possible mitigation measures.
Looking ahead, David outlined a vision for an integrated airport-region digital twin, bringing connectivity, accessibility, environmental impacts and population dynamics into a shared planning environment. Such an approach could help airports and regional authorities compare scenarios and make better-informed decisions.
The presentation concluded that regions can begin with targeted studies addressing specific local priorities, building towards more integrated tools as their needs and available data develop.
View the presentation from the webinar below:
